How The Unofficial @MrsJLSnowman Twitter Account Got A Thank You From John Lewis
Getting 2,500 Twitter followers in a few weeks, mentions from celebrities and ending up in the paper, meant that @mrsjlsnowman soon attracted the attention of John Lewis’ marketing department. Early...
View Article10 Tweetable Ways To Fail at Social Media Marketing
Social media marketing is different from traditional advertising, direct marketing or public relations. To succeed in the field, you must learn to play by it’s rules, and they might be unknown to you...
View ArticlePinterest: 5 Rules for Brilliant B2B Boards That Will Capture Your Clients Eyes
Consumer brands been on Pinterest for a while, since it’s the best suited platform for visible content. With 48,7 million users (April 2013) and explosive growth, there’s big potential even for b2b...
View ArticleThe Most Captive B2B Pinterest Boards You’ve Ever Seen
Pinterest isn’t only for crafters, fashionistas or diy addicts, even if those niches because of their highly visible nature, are among the most popular on the platform. Even business2businesses can...
View ArticleHow To Incorporate Video Into Your Social Media Strategies On A Limited Budget
This year, it’s all about video. As the mini-video-taking Vine app recently hit the top of the charts for free apps in the U.S., everyone seems to record their own videos and post them online. Why?...
View ArticleThe Grand Facebook Boycott: A Rumour Or A Likely Reality?
Facebook has always been controversial. Even the genesis of the company seemed to be shrouded in a host of backstabbing ruthlessness. But for the first few years of its existence, Facebook genuinely...
View ArticleHow To Incorporate Pinterest Into A Social Marketing Strategy
Pinterest is all about creating powerful images that reach people in some way or another. When Pinterest users like images, they tend to share them, re-pin them, and leave comments. That’s going to...
View ArticleVisual Content Rules – Don’t Tell If You Can Show [slideshare]
It was a long time ago since the typical Facebook post consisted of plain text only. At least a year, and that’s long in this fast paced new media world. Nowadays, even grandma posts pics from her...
View ArticleWhat’s The Point With Killer Content When People Read Headlines Only?
Most people will only read the headline and first lines of an article. That’s why you can be sure that many, seemingly great articles being shared on Twitter or elsewhere on social media, mostly circle...
View ArticleThis Company Tries Out 25 Different Headlines For Each Article To Secure...
It was probably not long ago since you clicked on something that directed you to Upworthy. Perhaps just some hours ago. By attracting 50 millions of people that engage with them every month, Upworthy...
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